Monday, 13 May 2013

The Lost Art Of Blind Buying

Remember the days when you bought a film knowing nothing about it?

Whilst doing a post on my favourite V.H.S Horror covers (which you can read HERE) I suddenly remembered about blind buying. For years I never even thought about it at all but with this memory it brought back so many memories, both good and bad.

Now some of you reading this may not have a clue what I'm talking about but believe it or not there was once a time when film rental stores were big business and you'd walk in without a clue about what you were getting.

Before the likes of YouTube, IMDB and other similar websites you were less knowledgeable about film releases. If you hadn't seen the trailer on TV or at a cinema or even read a review in a paper/magazine then you were stuck. You couldn't just type in the name of a film and instantly know nearly everything about it in five minutes.

Blind buying was simply that, you were purchasing a film or a cinema ticket to a film you knew nothing about. It may not sound like much but this was the way a-lot of us found our favourite Horror films. 

It's sad that blind buying seems to have become a thing of the past,with all these technological advances and with the film industry being bigger than ever it's no surprise though.

I will definitely try and make more blind buys in the future, sometimes the less you know the better.

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